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Shoppers continue to stay away from the high street with footfall down 65% year-on-year in June

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shoppers continue to stay away from the high street with footfall down 65 year on year in june

High street footfall has dropped by 65 per cent and could lead to 250,000 jobs being axed by struggling retailers.  

Most high street shops across England and Northern Ireland were given the green light to reopen on June 15 amid the coronavirus pandemic. 

But many customers have chosen to stay indoors and make their purchases from the safety of their homes – sending online shopping figures soaring.    

High street footfall has dropped by 65 per cent and could lead to 250,000 jobs being axed by struggling retailers

High street footfall has dropped by 65 per cent and could lead to 250,000 jobs being axed by struggling retailers

High street footfall has dropped by 65 per cent and could lead to 250,000 jobs being axed by struggling retailers 

Retail footfall has dropped by 65 per cent when compared with figures from June last year, according to research by data company Springboard – seen by The Guardian

The worst drop in footfall was found in central London, which saw a whopping 81 per cent less shoppers in June than in the same month last year.  

And desperate retailers have already started cutting thousands of jobs because of a dramatic loss in high street shoppers. 

A graphic, pictured, demonstrates the extent of the impact the coronavirus pandemic has had on the UK economy

A graphic, pictured, demonstrates the extent of the impact the coronavirus pandemic has had on the UK economy

A graphic, pictured, demonstrates the extent of the impact the coronavirus pandemic has had on the UK economy

Retail footfall has dropped by 65 per cent when compared with figures from June last year, according to research by data company Springboard

Retail footfall has dropped by 65 per cent when compared with figures from June last year, according to research by data company Springboard

Retail footfall has dropped by 65 per cent when compared with figures from June last year, according to research by data company Springboard

John Lewis and Boots axed 5,300 jobs and announced permanent store closures last week. 

Some 612,000 jobs have already been lost across the UK as a result of the coronavirus pandemic and the number of people on benefits has skyrocketed by 1.6million to 2.8million.  

Experts have warned that the slew of store closures at John Lewis and Boots are ‘just the start’. 

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30217416 8476161 image a 44 1593544462849

Britain's furlough bill soared past £25billion this week with more than 12 million jobs now being propped up by the state, new figures revealed today

Britain's furlough bill soared past £25billion this week with more than 12 million jobs now being propped up by the state, new figures revealed today

Britain’s furlough bill soared past £25billion this week with more than 12 million jobs now being propped up by the state, new figures revealed today

John Lewis and Boots axed 5,300 jobs and announced permanent store closures last week

John Lewis and Boots axed 5,300 jobs and announced permanent store closures last week

John Lewis and Boots axed 5,300 jobs and announced permanent store closures last week

Industry insiders are monitoring Top Shop, New Look, Arcadia, Monsoon and Poundstretcher for similar announcements.  

Retail expert Richard Hyman told the Sun: ‘If you think there are 9.5million people on furlough, 250,000 redundancies is quite a reasonable ­number.

‘Pre-pandemic online sales accounted for 30 per cent of non-food sales. That will rise to 40 per cent, which means hundreds of thousands of job losses.

‘Lockdown has been the catalyst, not the cause. Big firms like John Lewis have needed to shut stores for years.

‘Fifteen years ago online shopping wasn’t really used, now it’s worth £70billion. But in that time they have still opened more stores. It’s not sustainable.’

Britain’s jobs bloodbath gathered pace last week as more than 60,000 workers were axed or faced redundancy.

It was an immediate blow for Chancellor Rishi Sunak, who launched his desperate £30billion package to help keep people off the dole. 

Weekly sales: John Lewis Partnership weekly sales figures over the last year, provided by MarketLine

Weekly sales: John Lewis Partnership weekly sales figures over the last year, provided by MarketLine

Weekly sales: John Lewis Partnership weekly sales figures over the last year, provided by MarketLine

Gross sales: John Lewis Partnership gross sales since 2009

Gross sales: John Lewis Partnership gross sales since 2009

Gross sales: John Lewis Partnership gross sales since 2009

On the slide: John Lewis Partnership bonus payments through time

On the slide: John Lewis Partnership bonus payments through time

On the slide: John Lewis Partnership bonus payments through time 

Some 612,000 jobs have already been lost across the UK as a result of the coronavirus pandemic and the number of people on benefits has skyrocketed by 1.6million to 2.8million

Some 612,000 jobs have already been lost across the UK as a result of the coronavirus pandemic and the number of people on benefits has skyrocketed by 1.6million to 2.8million

Some 612,000 jobs have already been lost across the UK as a result of the coronavirus pandemic and the number of people on benefits has skyrocketed by 1.6million to 2.8million

His mini-Budget included a £1,000 ‘jobs retention bonus’ for business who bring workers back off furlough, and half-price meals out funded by the government.

A grim-faced Chancellor conceded he could not protect all workers, and the UK was on track for a ‘severe’ recession.

Unite chief Len McLuskey said Mr Sunak had ‘failed’ to prevent more redundancies on Britain’s struggling high streets.  

And retail is not the only sector which is still battling to recover from the coronavirus crisis. 

Hospitality chain The Restaurant Group, which owns Wagamama and Frankie & Benny’s, has already announced that it will keep one in 10 of its restaurants and pubs closed this year. 

Experts have warned that the slew of store closures at John Lewis and Boots are 'just the start'

Experts have warned that the slew of store closures at John Lewis and Boots are 'just the start'

Experts have warned that the slew of store closures at John Lewis and Boots are ‘just the start’

The Springboard figures have shown that overall footfall, including high streets, shopping centres and retail parks fell by 57 per cent year-on-year in June. 

How many jobs are at risk across the UK?

  • Accenture – 900
  • Airbus – 1,700 
  • Arcadia – 500
  • BA – 12,000 
  • Beales – 1,052 
  • Bentley – 1,000
  • Burger King – 1,600 
  • Casual Dining Group (Bella Italia, Cafe Rouge and Las Iguanas) – 1,900  
  • DHL at Jaguar Land Rover – 2,200 
  • EasyJet – 4,500
  • Go Outdoors – 2,400 
  • Harrods – 700
  • Harveys – 240 
  • Links – 350 
  • Mothercare – 2,500 
  • Oasis Warehouse – 1,800 
  • P&O Ferries – 1,100 
  • Pret a Manger – 1,330 
  • Ryanair – 3,000 
  • SSP Group (Upper Crust, Caffe Ritazza) – 5,000
  • Ted Baker – 160 
  • TM Lewin – 600
  • Tui – 8,000 
  • Victoria’s Secret – 800 at risk 
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Retail parks have suffered the least as footfall was just 32 per cent lower year-on-year in June. 

But footfall in shopping centres declined by 62 per cent. 

Retail parks are generally comprised of food and homeware stores which stayed open throughout lockdown and are in general more spacious and therefore appealing to shoppers. 

Non-essential shops reopening in mid-June marked a turning point, according to Springboard. 

Some customers rushed back to shops in England and norther Ireland in the first week of reopening (seeing a spike in footfall that was 6.6 per cent higher year-on-year).  

But the demand did not last and footfall slowed considerably over the following two weeks.  

Springboard insights director, Diane Wehrle, said that lengthy queues, limited customer numbers and closed changing rooms, could have contributed to the sudden drop. 

She said: ‘This is concerning for the economic recovery path of bricks-and-mortar retail who are heavily reliant on customer experience’. 

High street shops rely on customers from all walks of life – workers, students, tourists and locals. 

But because of government advice to only use public transport where essential, people are less likely to travel to the shops.   

A clear example is seen in central London, which usually has the highest footfall of high street shops in the UK but was found to be 81 per cent lower than in June last year.  

Statistics also revealed that the total on company payrolls had slumped by more than 600,000.

The number claiming either Jobseekers’ Allowance or Universal Credit more than doubled between March and May – rising by 1.6million to 2.8million, the Office for National Statistics said.

The Springboard figures have shown that overall footfall, including high streets, shopping centres and retail parks fell by 57 per cent year-on-year in June

The Springboard figures have shown that overall footfall, including high streets, shopping centres and retail parks fell by 57 per cent year-on-year in June

The Springboard figures have shown that overall footfall, including high streets, shopping centres and retail parks fell by 57 per cent year-on-year in June

The worst drop in footfall was found in central London, which saw a whopping 81 per cent less shoppers in June than in the same month last year

The worst drop in footfall was found in central London, which saw a whopping 81 per cent less shoppers in June than in the same month last year

The worst drop in footfall was found in central London, which saw a whopping 81 per cent less shoppers in June than in the same month last year

The rush for support eclipsed that seen during the first year of the Great Depression, the Institute for Employment Studies warned. 

Latest figures show 9.1million jobs have been furloughed under the Job Retention Scheme, at a cost of £20.8billion so far. 

HM Revenue & Customs also revealed that 2.6million self-employed workers are receiving support under a separate scheme which has cost £7.6billion.

It means in total the incomes of 11.7million workers – more than 40 per cent of the private sector workforce – are being paid by the state. 

Figures reveal scale of Covid business loans 

Figures released on Tuesday by the Treasury and HMRC show one extent of the Government’s massive spending spree to help sure up a faltering economy hit by the coronavirus crisis.

As ministers ordered Britons to stay at home unless they had to shop for food in March, Rishi Sunak promised to do ‘whatever it takes’ to support the companies whose business would be decimated by the decision.

It meant launching three Government-backed loans, the coronavirus business interruption loan scheme (CBILS), a similar scheme for larger businesses called CLBILS, and the bounce-back loans, which help out some of the smallest companies.

Data for last week, released Tuesday, again shows that the bounce-back loans have proved the most popular.

Close to 1.2million businesses have applied for the loans of up to £50,000.

So far a little under 970,000 have been approved and handed £29.5billion.

Meanwhile, 105,000 companies have applied for a CBILS loan, 52,000 have been approved, and £11.1billion has been paid out. Out of the 745 applicants for CLBILS, 359 have been approved for loans worth £2.3 billion.

The Government also revealed that 1.1 million businesses have furloughed 9.3 million workers, claiming £25.5 billion to cover a portion of their salaries while they cannot work.

The costly programmes were launched to see Britain through the worst of lockdown, but the Government will hope that these can be eased.

The Treasury has already said that companies will have to shoulder some of the burden for paying their furloughed workers from August, before the programme is phased out.

The deadline for new applications to the scheme was set at June 30.

It comes as the economy is preparing to return to some semblance of normality. On Saturday, pubs and restaurants will be allowed to reopen for the first time since March 23.

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John Lewis & Partners 

Here’s how John Lewis & Partners has fared on the financial front in the last few years. This relates to John Lewis’ performance and excludes Waitrose: 

January 2015  

  • Gross sales: £4.43bn
  • Like for-like sales: +6.5%
  • Operating profit: £250.5m

January 2016

  • Gross sales: £4.56bn
  • LFL sales: +3.1%
  • Operating profit £250.2m

January 2017

  • Gross sales £4.74bn
  • LFL sales: +2.7%
  • Operating profit £231.4m

January 2018

  • Gross sales £4.86bn 
  • LFL sales: +0.4%
  • Operating profit: £232.9m

January 2019

  • Gross sales: £4.89bn
  • LFL sales: +1.4%
  • Operating profit £114.7m
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Downing Street forced to deny Italian newspaper’s claims Boris Johnson enjoyed jaunt to Perugia

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downing street forced to deny italian newspapers claims boris johnson enjoyed jaunt to perugia

Downing Street has denied an Italian newspaper’s claim that Boris Johnson enjoyed a secret jaunt to Perugia last weekend as Brexit and coronavirus gripped the UK.

La Repubblica cites an official statement from the Umbrian airport dated September 17 which said that Mr Johnson travelled through ‘in the last few days.’

A source from San Francesco d’Assisi airport told the newspaper that the Prime Minister landed on Friday, September 11 at 2pm.

Number 10 told the Italian daily: ‘This claim is wrong.’

Prime Minister Boris Johnson during a service to mark the 80th anniversary of the Battle of Britain at Westminster Abbey on Sunday

Prime Minister Boris Johnson during a service to mark the 80th anniversary of the Battle of Britain at Westminster Abbey on Sunday

Prime Minister Boris Johnson during a service to mark the 80th anniversary of the Battle of Britain at Westminster Abbey on Sunday

Lebedev, 41, who owns the Evening Standard newspaper and is frequently seen mixing in the upper echelons of the celebrity social scene, owns the breathtaking Castello di Santa Eurasia

Lebedev, 41, who owns the Evening Standard newspaper and is frequently seen mixing in the upper echelons of the celebrity social scene, owns the breathtaking Castello di Santa Eurasia

Lebedev, 41, who owns the Evening Standard newspaper and is frequently seen mixing in the upper echelons of the celebrity social scene, owns the breathtaking Castello di Santa Eurasia

On that Friday, Mr Johnson was faced with MPs preparing to rebel on his international law-breaking Brexit legislation and rising numbers of coronavirus infections across the UK. 

Mr Johnson has reportedly travelled to the airport before to visit his friend Evgeny Lebedev, owner of the Evening Standard, at his medieval castle.

Russian-born Mr Lebedev, whose father is a former KGB operative, is known for hosting lavish parties for celebrity guests at the Castello di Santa Eurasia. 

According to one report Mr Johnson worked from Downing Street on the day in question and took part in a Zoom call with 256 Tory MPs on Brexit.

Mr Johnson had tried to give a patriotic rallying cry to encourage his colleagues to back his controversial plans for the UK’s withdrawal from the EU.

One source said that Mr Johnson’s connection had cut out during the call and when he came back on he joked that he should probably invest in super-fast internet, Politics Home reported.

Russian-born Mr Lebedev, whose father is a former KGB operative, is known for hosting lavish parties for his celebrity friends at the Castello di Santa Eurasia

Russian-born Mr Lebedev, whose father is a former KGB operative, is known for hosting lavish parties for his celebrity friends at the Castello di Santa Eurasia

Russian-born Mr Lebedev, whose father is a former KGB operative, is known for hosting lavish parties for his celebrity friends at the Castello di Santa Eurasia 

Last year it was reported that Mr Johnson, during his time as Foreign Secretary, had been spotted at Perugia’s airport looking dishevelled ‘in last night’s clothes.’

A fellow passenger told The Guardian that Mr Johnson appeared to be stumbling around and at one point looked as if he might vomit.

There was silence from Mr Johnson’s communications staff when those reports emerged last year.

Last month, Mr Johnson nominated Mr Lebedev for a life peerage for his services to the media industry and his philanthropic work.

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Jared Kushner and Ivanka Trump celebrate Rosh Hashanah with an outdoor service

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jared kushner and ivanka trump celebrate rosh hashanah with an outdoor service

Jared Kushner and Ivanka Trump attended an outdoor service celebrating Rosh Hashanah with their family, including Joshua Kushner and Karlie Kloss, on Sunday. 

The Kushners continued their brief getaway from Capitol Hill, where warring over the Supreme Court Justice vacancy raged on, and observed the Jewish New Year surrounded by family.   

Photos taken by DailyMail.com showed the Kushner sons and their families returning to their parent’s opulent home in Long Branch, New Jersey, after the religious service.

Ivanka Trump  (center), pictured with one of her young sons (left) was spotted returning to the massive Kushner family home in Long Branch, New Jersey, on Sunday

Ivanka Trump  (center), pictured with one of her young sons (left) was spotted returning to the massive Kushner family home in Long Branch, New Jersey, on Sunday

Ivanka Trump  (center), pictured with one of her young sons (left) was spotted returning to the massive Kushner family home in Long Branch, New Jersey, on Sunday

Ivanka Trump (left) and her daughter, Arabella Kushner (right), donned face masks as they spoke to each other after a service celebrating Rosh Hashanah on Sunday

Ivanka Trump (left) and her daughter, Arabella Kushner (right), donned face masks as they spoke to each other after a service celebrating Rosh Hashanah on Sunday

Ivanka Trump (left) and her daughter, Arabella Kushner (right), donned face masks as they spoke to each other after a service celebrating Rosh Hashanah on Sunday

Ivanka Trump (left) converted to Judaism in 2009 after marrying Jared Kushner (right), who was raised in an Orthodox Jewish family in New Jersey

Ivanka Trump (left) converted to Judaism in 2009 after marrying Jared Kushner (right), who was raised in an Orthodox Jewish family in New Jersey

Ivanka Trump (left) converted to Judaism in 2009 after marrying Jared Kushner (right), who was raised in an Orthodox Jewish family in New Jersey

Ivanka Trump (left), pictured with Arabella and one of her sons, arrived in New Jersey from New York City after campaigning for her father's reelection

Ivanka Trump (left), pictured with Arabella and one of her sons, arrived in New Jersey from New York City after campaigning for her father's reelection

Ivanka Trump (left), pictured with Arabella and one of her sons, arrived in New Jersey from New York City after campaigning for her father’s reelection 

Ivanka, Advisor to the President and President Trump’s first daughter, donned all black as she escorted her children into the home.

The black overcoat flowed in the cool breeze as Ivanka, 38, walked beside her daughter, Arabella, and one of her two young sons into the grand front doors. 

Jared, 39, Senior Advisor to the President, was briefly seen wearing a similar dark overcoat and what appeared to be a kippah, or yarmulke. 

Large SUVs of the United States Secret Service which are assigned to protect the family were seen lining the driveway outside the home. 

Rosh Hashanah is a Jewish New Year festival that began Friday and  will continue until through Sunday.

Also photographed at Charles and Seryl Kushner’s home was their youngest son, Joshua Kushner, and his wife Karlie Kloss. 

Joshua Kushner (left) also returned to his parent's New Jersey home on Sunday to celebrate Rosh Hashanah with his wife, model and philanthropist Karlie Kloss

Joshua Kushner (left) also returned to his parent's New Jersey home on Sunday to celebrate Rosh Hashanah with his wife, model and philanthropist Karlie Kloss

Joshua Kushner (left) also returned to his parent’s New Jersey home on Sunday to celebrate Rosh Hashanah with his wife, model and philanthropist Karlie Kloss

Joshua Kushner to Vogue: 'It is no secret that liberal values have guided my life and that I have supported political leaders that share similar values'

Joshua Kushner to Vogue: 'It is no secret that liberal values have guided my life and that I have supported political leaders that share similar values'

Joshua Kushner to Vogue: ‘It is no secret that liberal values have guided my life and that I have supported political leaders that share similar values’

Pictured: Supermodel and philanthropist Karlie Kloss

Pictured: Supermodel and philanthropist Karlie Kloss

Pictured: Businessman and investor Joshua Kushenr

Pictured: Businessman and investor Joshua Kushenr

Despite Ivanka and Jared being key member of the Trump administration, both Joshua and Karlie have said they’re more liberal and aligned with progressive ideologies 

Pictured: Large SUVs of the United States Secret Service assigned to the family lined the driveway outside the home

Pictured: Large SUVs of the United States Secret Service assigned to the family lined the driveway outside the home

Pictured: Large SUVs of the United States Secret Service assigned to the family lined the driveway outside the home

Joshua, an businessman and investor, was dressed in a dark gray suit with a blue face mask while Kloss, 28, trailed behind in a tan overcoat.

The couple, who married in October 2018, have been known for the stark political stance against the Trump administration.

In a 2017 interview with Forbes, Joshua admitted he aligns with the Democratic party and acknowledged that they differed from his family’s politics.

‘It is no secret that liberal values have guided my life and that I have supported political leaders that share similar values,’ he told the publication.

 ‘But neither political party has a monopoly on the truth or on constructive ideas for our country. It’s important to be open minded and learn from differing opinions.’

And Karlie Kloss, a model known for her noted for her Hollywood friendships, has said publicly that she will not vote for Trump in the upcoming November election. 

In fact, she joined Biden and Girls Who Code founder Reshma Saujani for an event promoting girls and STEAM (Science, Technology, Engineering, Arts, and Mathematics).

On Saturday, Jared wore a ball cap, a black sweater and sweatpants as he strolled with his father, Charles, through Long Branch Township. 

One of his sons rolled alongside the men on scooter, while personnel with the United States Secret Service trailed nearby.

Jared Kushner (center) was spotted walking with his father, Charles Kushner (right), and one of his sons (left) along a Long Beach shoreline on Saturday

Jared Kushner (center) was spotted walking with his father, Charles Kushner (right), and one of his sons (left) along a Long Beach shoreline on Saturday

Jared Kushner (center) was spotted walking with his father, Charles Kushner (right), and one of his sons (left) along a Long Beach shoreline on Saturday

Neither Kushner (center) nor anybody else on the weekend stroll wore Center for Disease Control and Prevention recommended face coverings as the pandemic continues

Neither Kushner (center) nor anybody else on the weekend stroll wore Center for Disease Control and Prevention recommended face coverings as the pandemic continues

Neither Kushner (center) nor anybody else on the weekend stroll wore Center for Disease Control and Prevention recommended face coverings as the pandemic continues

During their walk along the bay, a man was seen falling to the sidewalk and appeared to need assistance. 

Luckily, the Senior Advisor to President Trump rushed over and kindly checked to see if he was okay. 

Jared could be seen helping the man to his feet as the rest of the family stood nearby. 

During the Kushner family’s Friday stroll, none of them appeared to don CDC recommended face masks during their walk through Long Beach, which is nestled in Ocean County. The county has recorded at 12,160 confirmed COVID-19 cases and nearly 1,050 deaths. 

The Ocean County Health Department extended their beach seasons into early fall this year, but cautioned locals and visitors against flouting health guidelines.

Photos taken by DailyMail.com showed Senior Advisor Jared Kushner (center) helping up a man who fell on a walkway in Long Beach, New Jersey, on Saturday

Photos taken by DailyMail.com showed Senior Advisor Jared Kushner (center) helping up a man who fell on a walkway in Long Beach, New Jersey, on Saturday

Photos taken by DailyMail.com showed Senior Advisor Jared Kushner (center) helping up a man who fell on a walkway in Long Beach, New Jersey, on Saturday

‘We certainly want our residents and visitors to enjoy this beautiful resource, but the pandemic isn’t over, and we need everyone to do their part in mitigating the transmission of the COVID-19 virus by adhering to all the social distancing measures and by wearing a mask when appropriate,’ said Ocean County Freeholder Gerry P. Little in a statement

Jared was joined on the stroll by his notorious father Charles Kushner, who was jailed for 14 months in 2005 for after a sensational trial that saw the millionaire real estate developer plead guilty to 18 counts of tax evasion, witness tampering and making illegal campaign donations.

At the center of the trial was the revelation that Charles had hired a prostitute to seduce his brother-in-law, who at the time was cooperating with federal officials in an investigation into possible campaign finance violations committed by Charles. Charles then filmed the encounter between his brother-in-law and the woman, who was paid $10,000.

In photos taken later on Saturday, Jared reappeared at the same beach side walkway with his wife, Ivanka, after his father and son returned home.

Ivanka, Advisor to the President and his oldest daughter, dressed near identical to her husband as the couple chatted.

At one point, the Kushner’s deviated from the path and decided to take their shoes off for a detour in the sand.

Neither of them wore face masks while on the walkway, but 38-year-old Ivanka slipped one on while on the beach. 

Later on Saturday, Ivanka Trump (left) joined Kushner (right) for a second stroll along a walkway in Long Beach, New Jersey, on Saturday

Later on Saturday, Ivanka Trump (left) joined Kushner (right) for a second stroll along a walkway in Long Beach, New Jersey, on Saturday

Later on Saturday, Ivanka Trump (left) joined Kushner (right) for a second stroll along a walkway in Long Beach, New Jersey, on Saturday

The couple's visit to the Kushner home comes amid Rosh Hashanah, a Jewish New Year festival that began Friday and celebrations will continue until through Sunday. Pictured: Ivanka Trump and Jared Kushner

The couple's visit to the Kushner home comes amid Rosh Hashanah, a Jewish New Year festival that began Friday and celebrations will continue until through Sunday. Pictured: Ivanka Trump and Jared Kushner

The couple’s visit to the Kushner home comes amid Rosh Hashanah, a Jewish New Year festival that began Friday and celebrations will continue until through Sunday. Pictured: Ivanka Trump and Jared Kushner

 Ivanka converted to Judaism in 2009 after marrying Jared  who was raised in an Orthodox Jewish family. 

In an interview with Vogue in 2015, Ivanka opened up about the conversion and called it ‘such a personal thing.’

‘We’re pretty observant, more than some, less than others. I just feel like it’s such an intimate thing for us,’ she told Vogue.

‘It’s been such a great life decision for me. I am very modern, but I’m also a very traditional person, and I think that’s an interesting juxtaposition in how I was raised as well.

‘I really find that with Judaism, it creates an amazing blueprint for family connectivity. 

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Prince Charles stars Macmillan Cancer Support video alongside Royle Family star Sue Johnston

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prince charles stars macmillan cancer support video alongside royle family star sue johnston

The Prince of Wales has said the nation is learning’ how powerful communities are in a crisis’ in a video encouraging Britons to raise money for Macmillan Cancer Support’s coffee morning this Friday.

In a video message, Prince Charles, 71, celebrated the 30th anniversary of the fundraising event that allows people to ‘raise a cuppa’ to those battling cancer and said it represented the ‘very best of British community spirit’.

The prince, who is Macmillan’s patron, advocated the charity’s annual fundraising drive, saying: ‘It truly represents the very best of British community spirit – and, in current times, we are learning just how powerful communities can be, especially in a crisis.’

The royal appears alongside actress Sue Johnston and a number of celebrities who appear in new three-minute films to narrate the stories of Macmillan nurses and people with cancer. 

The Prince of Wales has joined a member of Britain's other Royle Family in a video message to encourage the nation to brew up for Macmillan Cancer Support's coffee morning this Friday

The Prince of Wales has joined a member of Britain's other Royle Family in a video message to encourage the nation to brew up for Macmillan Cancer Support's coffee morning this Friday

The Prince of Wales has joined a member of Britain’s other Royle Family in a video message to encourage the nation to brew up for Macmillan Cancer Support’s coffee morning this Friday

In a video message, Prince Charles, 71, celebrated the 30th anniversary of the fundraising event that allows people to 'raise a cuppa' to those battling cancer and said it represented the 'very best of British community spirit'. Pictured: Charles and the Duchess of Cornwall in April

In a video message, Prince Charles, 71, celebrated the 30th anniversary of the fundraising event that allows people to 'raise a cuppa' to those battling cancer and said it represented the 'very best of British community spirit'. Pictured: Charles and the Duchess of Cornwall in April

In a video message, Prince Charles, 71, celebrated the 30th anniversary of the fundraising event that allows people to ‘raise a cuppa’ to those battling cancer and said it represented the ‘very best of British community spirit’. Pictured: Charles and the Duchess of Cornwall in April

The coffee morning raised almost £30 million last year and is vital for Macmillan as public donations provide 98 per cent of its income.

The charity now faces losing a third of its total donation money due to the coronavirus pandemic.

In response to the pandemic and the latest ‘rule of six’ coronavirus guidance, it has adapted the event and people can now join in by hosting a socially distanced stall on their doorstep, organising a virtual get-together, taking on a fitness challenge or by uploading a ‘Raising a Mug’ selfie and donating. 

Appearing in the clip, Prince Charles said: ‘Over the years it has become not only a formidable fundraising campaign, raising an incredible £27.4 million last year, but also an invaluable opportunity for friends and family to come together to share experiences and to “raise a cuppa” to those affected by cancer.

Actress Sue Johnston, who starred in the popular BBC comedy The Royle Family, is one of a number of celebrities who appear in new three-minute films to narrate the stories of Macmillan nurses and people with cancer

Actress Sue Johnston, who starred in the popular BBC comedy The Royle Family, is one of a number of celebrities who appear in new three-minute films to narrate the stories of Macmillan nurses and people with cancer

Actress Sue Johnston, who starred in the popular BBC comedy The Royle Family, is one of a number of celebrities who appear in new three-minute films to narrate the stories of Macmillan nurses and people with cancer

‘Macmillan works tirelessly across all areas – physical, emotional and financial – to support people when they need it most.’ 

The royal starred in the advert alongside actress Sue Johnston, whose father was cared for by Macmillan nurses.

The former Brookside actress narrated the poignant story of Macmillan lead cancer nurse Lynda Hall.

Speaking the nurse’s words, Sue said: ‘The job is to be there for people. Being there when patients are being told bad news, helping them through their treatment, and afterwards, when they’ve finished treatment, we need to help them adjust to what comes next.

Silent Witness star Emilia Fox also featured in the video to narrate the stories of Macmillan nurses and people with cancer

Silent Witness star Emilia Fox also featured in the video to narrate the stories of Macmillan nurses and people with cancer

Silent Witness star Emilia Fox also featured in the video to narrate the stories of Macmillan nurses and people with cancer

‘At the end of the day, that patient is somebody’s family – their mum or dad or brother or sister or husband or wife. You know, they’re important, and that could be one of your family there, so treat them accordingly.’

Tenet star Himesh Patel also recorded a film, alongside Silent Witness actress Emilia Fox, Cold Feet’s Cel Spellman and Killing Eve’s Nina Sosanya.

Fox speaks the words of Emma Young, who in 2014 was given six months to live after being diagnosed with bone and breast cancer and today describes her cancer as ‘stable’.

The actress said: ‘My relationship didn’t work out, so now I am a single mum – to three gorgeous children.

Sue Johnston narrated the story of Macmillan lead cancer nurse Lynda Hall and described how the job is about 'being there for people'

Sue Johnston narrated the story of Macmillan lead cancer nurse Lynda Hall and described how the job is about 'being there for people'

Sue Johnston narrated the story of Macmillan lead cancer nurse Lynda Hall and described how the job is about ‘being there for people’

‘It’s hard, it’s tiring but it gives me something to focus on and a reason to get out of bed every day. I urgently needed to give them experiences, make memories. I didn’t know how long I had, so time was of the essence.’

Macmillan has said its flagship coffee morning is facing a £20 million drop in income and a fall of this size could risk more than 80,000 cancer patients missing out on support from a Macmillan nurse next year. 

Claire Rowney, executive director of fundraising, marketing and communications at Macmillan Cancer Support, said: ‘These short films are a powerful reminder of the lifeline Macmillan provides to people living with cancer every day – something that we simply won’t be able to do in the same way in the future, without the public’s generous donations.’    

The video comes days after Prince Charles opened a virtual edition of the Highland Games, which was cancelled due to Covid-19.  

Royal opening: Prince Charles was in a jovial mood as he formally opened the virtual Highland Games after the annual summer event was cancelled due to Covid-19

Royal opening: Prince Charles was in a jovial mood as he formally opened the virtual Highland Games after the annual summer event was cancelled due to Covid-19

Royal opening: Prince Charles was in a jovial mood as he formally opened the virtual Highland Games after the annual summer event was cancelled due to Covid-19

The Prince of Wales was on hand to raise the standard as a small group gathered on August 29 to compete behind closed doors in a pared-back version of the Braemar Highland Games, in Aberdeenshire. 

The event was filmed and shown online from Saturday 12, in an event dubbed ‘the Virtual Highland Games’. 

Prince Charles typically attends the Games, known as the Braemar Gathering, alongside his mother the Queen, 93, and it is a highlight in the royals’ summer calendar. 

This year a series of track, dancing, piping and heavy events took place without an audience. 

However the competitions were filmed and combined with recordings of hill race and tug of war competitions to create a full day of online programming on September 12 which was dubbed the ‘Virtual Highland Games’. 

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