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Holly H, the UK’s biggest TikTok star who earns £60k per ad

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holly h the uks biggest tiktok star who earns 60k per ad

Britain’s biggest TikTok star Holly H has opened up about her life attending award shows, teaming up with celebrities – and waking up early everyday to make sure she doesn’t worry her followers. 

Holly Horne, 23, who was born in Guernsey but moved her family to West Sussex last year, appeared on This Morning today where she detailed her rise to fame on the two-year old social media platform. 

Her newfound fame has allowed Holly to bag deals with brands, attend the Brit Awards, meet the likes of Charlie XCX and Raye – and rumours have surfaced she is being eyed by Strictly Come Dancing bosses to help boost this year’s show’s younger audience.  

Every morning Holly wakes up early to make sure content is uploaded, before speaking with her team and spending the afternoon making 15-60 second videos – some of which are produced over several months. 

Holly Horne (pictured), 23, from Guernsey, is Britain's biggest Tik Tok star with over 16 million followers on the platform

Holly Horne (pictured), 23, from Guernsey, is Britain’s biggest Tik Tok star with over 16 million followers on the platform

Her bite-sized 15-60 second videos can range from lip-synching to songs, taking part in viral trends and performing popular dances

Her bite-sized 15-60 second videos can range from lip-synching to songs, taking part in viral trends and performing popular dances

It was estimated earlier this year that Holly earns a six-figure salary, with one report suggesting she makes over £60,000 for each sponsored social media post. 

‘I wake up super early every day, said Holly on the show today, ‘Because if  everyone that follows me and I’m not posting, people think something is wrong with me, generally. I always feel a sense I need to get up and get ready so people don’t worry.’ 

As for her day to day, Holly explained: ‘I wake up and do business stuff and speak to my team, and then the afternoon I spend making content. Some of the videos take days but some of them take months to make.’  

Holly first found fame on Vine in 2015 before transitioning to TikTok and her bite-sized videos can range from lip-synching to songs, taking part in viral trends and performing popular dances.

Every morning Holly wakes up early to make sure content is uploaded, before speaking with her team and then spending the afternoon making 15-60 second videos, she is pictured in a video celebrating 16 million followers

Every morning Holly wakes up early to make sure content is uploaded, before speaking with her team and then spending the afternoon making 15-60 second videos, she is pictured in a video celebrating 16 million followers 

Holly lives at home with her mother jody (pictured) and siblings, Megan, 19, and Phoenix, 12 in four-bedroom home on a private estate in West Sussex

Holly lives at home with her mother jody (pictured) and siblings, Megan, 19, and Phoenix, 12 in four-bedroom home on a private estate in West Sussex

In May this year it was reported that the online star is being considered for the upcoming series of Strictly, with BBC bosses keen to sign Holly despite her reportedly turning down the show in the past.

Holly shares a management team with Ricky Gervais and Adele and has worked with the likes of R&B star Raye and pop band Maroon 5, promoting their songs.  

Holly lives at home with her siblings, Megan, 19, and Phoenix, 12 but has moved the family from Guernsey to a four-bedroom home on a private estate in West Sussex so she can be closer to London to meet advertisers and agents.  

However Holly says she had no plans to become famous on the platform, insisting: ‘I honestly started social media as fun and had zero intention of it becoming anything. 

Holly has teamed up with R&B star Raye thanks to her social media fame

Holly bumped into singer Charlie XCX at the Brit Awards this year

Her social media fame has allowed her to bag deals with brands, attend the Brit Awards, meet the likes of Charlie XCX (right) and Raye (left)

Holly appeared on This Morning today where she detailed her rise to fame on the two-year old social media platform

Holly appeared on This Morning today where she detailed her rise to fame on the two-year old social media platform

‘I enjoyed making content and thought it was a fun thing to do, and then suddenly this happened.’ 

Her mother, Jody, 45, was equally as shocked at her daughter’s lucrative new career path and ‘doesn’t really understand’ how her daughter is earning such a high wage. 

‘My friends are like, ‘What is that?’ Jody, previously told The Mail on Sunday. ‘I say, ‘Honestly, it’s weird. I don’t really understand it but she’s making money out of it so we just go with it.’ And it’s a lucrative career. It shocks me.’ 

‘I think it’s quite crazy how this entire world has become a job, Holly said on the show,  ‘I knew being something like a YouTuber was a career as such, but I never thought of Tik Tok as a career.’ 

When it comes to making money, Holly can be seen on her Tik Tok account promoting perfume for Italian luxury goods company Ferragamo and even has her own animated character for video game Slide Stars. 

It was estimated earlier this year that Holly, pictured at the BRIT awards in London this year, earns a six-figure salary

It was estimated earlier this year that Holly, pictured at the BRIT awards in London this year, earns a six-figure salary

When it comes to making money, Holly can be seen on her Tik Tok account promoting perfume for Italian luxury goods company Ferragamo and even has her own video game character

When it comes to making money, Holly can be seen on her Tik Tok account promoting perfume for Italian luxury goods company Ferragamo and even has her own video game character 

When asked on the show how to make money on the platform, she said: ‘I would honestly say not having that intention to begin with is probably the best way to go about it.  

‘I had absolutely no clue, I had to be told I could do something with it, because my intention was never that. 

‘But when brands started approaching me and said “Do you want to work with us on a campaign” , I was ignoring everyone at the start.’  

As for her own favourite Tik Tok user, Holly admitted she can’t choose a favourite, as the platform contains so much different content. 

‘There’s so many people on there now, she says, ‘I mean there’s so many different types of content on the platform you can’t box in your favourite person.’ 

Each of her videos has around one million views, while others can reach nearly five million – but Holly still admits she has no idea why she’s been so successful on the platform. 

‘I say in my bio I have no idea why I have so many followers’, says Holly, I think everyone is always searching for what makes something go viral and if everyone knew what goes viral, then everyone would go viral. 

‘I think it’s not something you can define as having a certain set of things but being in the moment and being authentic is something people respond to.

‘ A lot of the stuff that is very natural is the stuff people respond to the best.’  

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New coronavirus curbs ‘would cost £250m A DAY’: Economy could shrink by 5%, experts warn

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new coronavirus curbs would cost 250m a day economy could shrink by 5 experts warn

Partial lockdowns which discourage eating out and a return by workers to the office could shrink the economy by up to 5 per cent, a think-tank warned yesterday.

The Centre for Economics and Business Research calculated the bill for major restrictions covering sectors such as hospitality at up to £250million a day.

This would mean that national output would shrink by between 3 per cent and 5 per cent over the last three months of 2020 compared to between July and September. 

The £250million bill would be a tenth of the impact of full lockdown at its peak in April.

The Centre for Economics and Business Research warned partial lockdowns discouraging eating out (above, The Old Stables Restaurant in Liverpool) could shrink economy by up to 5%

The Centre for Economics and Business Research warned partial lockdowns discouraging eating out (above, The Old Stables Restaurant in Liverpool) could shrink economy by up to 5%

The Centre for Economics and Business Research warned that the UK could suffer if partial lockdowns lead to the public losing faith in the Government's handling of the Covid crisis

The Centre for Economics and Business Research warned that the UK could suffer if partial lockdowns lead to the public losing faith in the Government’s handling of the Covid crisis

But the CEBR has cautioned that the UK could suffer even more if partial lockdowns cause the public to lose faith in the Government’s handling of the pandemic.

Douglas McWilliams, of the CEBR, said: ‘The bigger cost is the unmeasurable cost – many people feel that progress [so far] going into reverse would knock the stuffing out of consumer and business confidence. 

‘Whereas the first lockdown was bearable on the assumption that it was temporary, a second lockdown will make many people lose confidence in a recovery in the foreseeable future.’

He added that the end of the furlough scheme – which sees the Government pay part of workers’ salaries – on October 31 could also prompt swathes of job losses as ‘tens of thousands of businesses are hanging on by a thread and likely to run out of cash’.

He insisted: ‘Many people are being kept on not because of their current productivity but so that they will be available when business picks up.

‘If people start to lose hope in the economy recovering in the foreseeable future, the knock-on effect could well be a multiple of anything that could emerge from an economics calculation.’ 

Yesterday, it was reported 1,000 of leisure group Butlin's (above, company safety video) 6,000 staff were at risk of losing their jobs, but bosses stressed a decision has not yet been made

Yesterday, it was reported 1,000 of leisure group Butlin’s (above, company safety video) 6,000 staff were at risk of losing their jobs, but bosses stressed a decision has not yet been made

It comes amid a growing backlash at suggestions the Government will impose a 10pm curfew on the hospitality sector to curb the rising Covid-19 infection rate.

… while UK ‘takes £11bn hit’ from slump in US air travel 

The lack of a quarantine-free travel corridor to the US will cost the UK economy £11billion this year, a report reveals today.

Aviation bosses say the failure to reopen trans-Atlantic routes is having a devastating impact, with the hit to UK PLC at £32million a day.

It is also set to cost £45.8billion in lost trade with the US, according to the research by Airlines UK, British Airways owner IAG and aviation services firm Collinson.

Almost 20 per cent of British exports go to the US and in 2018 these were worth £121billion. There are normally four million US visitors every year. They spent a total of £3.8billion during 2019 but that is expected to fall by £3.1billion by the end of the year, the report said.

London to New York is the world’s most profitable air link and a vital route for BA and Virgin Atlantic.

But the US is on the Government’s ‘red’ list of countries from which arrivals must self-isolate for 14 days.

Heathrow boss John Holland-Kaye said: ‘This is a stark warning that action is needed immediately to safely open up connections with our key trading partners in the US.’

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Stephen Sullivan, of Ziggy’s bar in South Shields, Tyne and Wear, where a new local lockdown has been introduced, said imposing a 10pm curfew has already had a dramatic impact on his customers, who normally arrive between 10pm and 2am.

He told BBC Radio 4’s The World This Weekend the current situation was ‘incredibly difficult’, adding: ‘We are somewhere between 60 and 70 per cent down on previous weekends. One of my friends had 5 per cent of their normal custom and they’ve taken the decision already to close and remain closed until such time we are back to normal.’

Asked about what would happen if there was a national lockdown, he said: ‘Without financial help, it would be impossible. It would be the end of the road for me.’ 

There are growing fears of a jobs bloodbath when the furlough scheme ends.

Yesterday, it was reported 1,000 of leisure group Butlin’s 6,000 staff were at risk of losing their jobs, but bosses stressed a decision has not yet been made. 

Meanwhile, figures collected by think-tank Centre for Cities showed that local lockdowns put the brake on recoveries.

Economists told The Sunday Telegraph that there was now a ‘significant risk’ of a W-shaped recovery – or double-dip recession.

It came after analysis indicated economic activity in certain cities was dampened by new restrictions to tackle outbreaks.

In some areas, the reimposing of restrictions has stalled or even reversed many recoveries as more companies roll back reopenings.

In Manchester, footfall of shoppers has stalled at half of pre-virus levels in the last month.

The coronavirus restrictions in Leicester caused spending to drop back down to a fifth of normal levels after a brief recovery in the weeks following the end of national lockdown. 

In Aberdeen, the bounce-back in footfall faltered after new measures were introduced. The figures there fell from 75 per cent of normal levels to below 50 per cent. 

By Eleanor Hayward Health Reporter for the Daily Mail

Experts say the current daily coronavirus death toll is not grounds for a new national lockdown.

The number of deaths from the virus each day remains very far below the peak in April – and also much lower than fatalities from other causes.

Over the last seven days, there have been an average of 21 coronavirus deaths per day.

The current daily coronavirus death toll is on a par with suicide ¿ which claims an average of 18 lives a day, figures from Cancer Research UK and the Office for National Statistics show

The current daily coronavirus death toll is on a par with suicide – which claims an average of 18 lives a day, figures from Cancer Research UK and the Office for National Statistics show

This compares to figures above 1,000 on certain days in April when the infection was at its peak in Britain.

And official figures show that Covid-19 is responsible for a tiny fraction of the daily deaths in Britain.

Last year, there were approximately an average of 450 deaths a day from cancer, 214 from dementia and 174 from heart disease.

These figures, from Cancer Research UK and the Office for National Statistics (ONS), would be broadly similar at present.

The current daily coronavirus death toll is more on a par with suicide – which claims an average of 18 lives a day, ONS data shows.

And despite new restrictions being imposed by ministers in various parts of Britain, the country’s official coronavirus ‘alert level’ has not changed since June.

On June 19, the level was downgraded from four to three – on a five-level scale – so restrictions could be ‘gradually relaxed’.

Yesterday, Health Secretary Matt Hancock confirmed the country was still at level 3 –which means transmission of Covid-19 was not deemed ‘high or rising exponentially’.

Health Secretary Matt Hancock confirmed the country was still at level 3 but added new restrictions are being brought in because the 'number of cases is shooting up'

Health Secretary Matt Hancock confirmed the country was still at level 3 but added new restrictions are being brought in because the ‘number of cases is shooting up’

But he added: ‘We’re bringing in new restrictions because the number of cases is shooting up.’ 

And a leading health expert said it was ‘too early’ for a second lockdown.

Professor Carl Heneghan, director of Oxford University’s centre for evidence-based medicine, said the country ‘can’t afford to go now with harsh measures’.

He told Sky News that Covid-19 was operating in a seasonal way similar to other respiratory infections, saying: ‘If we go now it’s too early. As it gets colder, as we’re inside more, there will be more coughs and colds.

‘If you’re looking at a break and when we need it, we need it in the mid-winter when we might run into problems.

‘There’s no evidence right now of what’s called a second wave.’

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Five teenagers arrested after 19-year-old woman was raped in Portsmouth 

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Five teenagers have been arrested on suspicion of the rape of a 19-year-old woman in a late-night attack.

The incident happened as the woman walked in Lake Road, Portsmouth, Hampshire, at about 1am on Sunday.

A Hampshire Police spokesman appealed for witnesses, saying that the woman had been approached by two men, neither of whom were known to her.

The attack happened as the woman walked along Lake Road in Portsmouth, pictured, at 1am

The attack happened as the woman walked along Lake Road in Portsmouth, pictured, at 1am

Detective Inspector Emma Crute said: ‘This has been a very distressing incident for the victim and I want to urge anyone who may be able to assist our inquiries to get in contact with us as soon as possible.’

The spokesman added that the victim was being supported by specialist officers.

Police have arrested three 18-year-old men, a 17-year-old boy and a 16-year-old boy, all from Portsmouth, on suspicion of rape and they all remain in custody for questioning.

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Mother who says toxic air killed her daughter fears measures will make pollution WORSE

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mother who says toxic air killed her daughter fears measures will make pollution worse

A mother who says her daughter was killed by lethal levels of air pollution has called on the Transport Secretary to ban eco-obsessed councils from closing roads.

Rosamund Kissi-Debrah, whose daughter Ella suffered a fatal asthma attack thought to have been triggered by illegal levels of pollution, says ‘green’ schemes designed to reduce pollution should be scrapped.

Mrs Kissi-Debrah lives near one of 114 ‘low traffic neighbourhoods’ (LTNs) in London where road blocks are set up to stop residential streets being used as rat runs. But motoring groups say LTNs and other green schemes cause serious congestion as drivers are bottlenecked on main roads.

They are furious at ministers for allowing councils to exploit powers introduced as a result of the pandemic to rush through anti-car policies, funded by the taxpayer to the tune of £250million.

Rosamund Kissi-Debrah (pictured) said: ‘This scheme is not improving air quality – it is making it worse. The low-traffic area in Lewisham has quadrupled traffic on the South Circular road'

Rosamund Kissi-Debrah (pictured) said: ‘This scheme is not improving air quality – it is making it worse. The low-traffic area in Lewisham has quadrupled traffic on the South Circular road’

Mrs Kissi-Debrah lives 80ft from one of the country’s busiest roads – the A205 South Circular in Lewisham, south-east London – and says traffic levels have ‘quadrupled’ since an LTN zone was set up ten weeks ago. 

The mother of two said: ‘This scheme is not improving air quality – it is making it worse. The low-traffic area in Lewisham has quadrupled traffic on the South Circular road. The air is now intolerable and the area smells like a petrol station.

‘I want to know whether this was really what [Transport Secretary] Grant Shapps intended.

‘Some people rely on their cars to get around and there are people who don’t want to use public transport because of the health risk. You cannot close roads and expect the traffic to evaporate.

‘I am not against low-traffic schemes and I am not anti-cyclist. But I am against poorly-thought out policies that worsen pollution and harm our children’s health.’

Mrs Kissi-Debrah’s nine-year-old daughter died in 2013 after three years of seizures and 27 hospital visits. After reading of Ella’s death, Professor Stephen Holgate of Southampton University found pollution levels at a local monitoring station consistently broke EU limits for three years before.

In December last year, the family won a High Court battle for an inquest later this year to determine whether air pollution caused the child’s death.

Mrs Kissi-Debrah’s intervention comes amid growing anger at Covid-related road closures.

Ella, nine, (pictured) suffered a fatal asthma attack thought to have been triggered by illegal levels of pollution

Ella, nine, (pictured) suffered a fatal asthma attack thought to have been triggered by illegal levels of pollution

LTNs have been blamed for a 153 per cent surge in congestion in outer London, where roads have been closed to reduce pollution and promote walking and cycling. Wandsworth Council in south-west London recently scrapped an LTN scheme after residents complained about pollution.

Bromley Council in south London has started legal action over road closures in neighbouring Croydon, claiming they have worsened traffic.

Other schemes – such as widened cycle lanes, pedestrianised streets and 20mph speed limit areas – have brought gridlock to towns and cities across Britain. 

The morning rush hour has returned due to the reopening of schools, figures show.

The number of cars on the road between 8am and 9am is back to pre-pandemic levels, according to the RAC. It is up 55 per cent compared with the week of August 24, before most schools reopened.

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