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Apple boss Tim Cook is tough leader ‘who leaves team in tears’ 

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apple boss tim cook is tough leader who leaves team in tears

Despite his friendly, gentle demeanour, Apple’s chief executive officer Tim Cook has been described as a tough leader who has been known to ‘leave his staff in tears’.

A new profile of the billionaire Apple boss describes a man who leads his staff ‘through interrogation’, according to contacts cited by the Wall Street Journal

Cook succeeded Apple co-founder Steve Jobs as CEO in 2011, six weeks before the latter’s death from cancer.

Since that time, Apple’s market value has soared from $348 billion to $1.9 trillion, but the ‘cautious and tactical’ leader has had to be ruthless behind the scenes.

Cook reached billionaire status earlier this month, according to the Bloomberg Billionaires Index.

Middle managers today screen staff before meetings with Apple CEO Tim Cook (pictured) to make sure they're well prepared

Middle managers today screen staff before meetings with Apple CEO Tim Cook (pictured) to make sure they're well prepared

Middle managers today screen staff before meetings with Apple CEO Tim Cook (pictured) to make sure they’re well prepared

As the WSJ reports, in Apple’s headquarters, middle managers screen their staff before meetings with Cook ‘to make sure they’re knowledgeable’, while, first-timers are ‘advised not to speak’. 

‘It’s about protecting your team and protecting him. You don’t waste his time,’ said one of the WSJ’s sources, described as ‘a longtime lieutenant’. 

‘People have left crying.’ 

If Cook senses someone is insufficiently prepared, he loses patience, says ‘next’, and flips a page of the meeting agenda, this person said.    

Apple CEO Tim Cook presents the keynote address during Apple's Worldwide Developer Conference (WWDC) in San Jose, California on June 3, 2019

Apple CEO Tim Cook presents the keynote address during Apple's Worldwide Developer Conference (WWDC) in San Jose, California on June 3, 2019

Apple CEO Tim Cook presents the keynote address during Apple’s Worldwide Developer Conference (WWDC) in San Jose, California on June 3, 2019

TIM COOK’S WORKING DAY 

In a 2015 interview, Cook revealed his average working day – which still leaves little time for socialising.

He gets up at 3:45am every morning and begins to check his email, goes to the gym at 5am and to work at 6:30am, already fully briefed and with the day ahead planned out.

He goes to bed early: by 9:30pm or sometimes 10pm. 

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While Cook has created a more relaxed workplace than Jobs – who was known as an uncompromising boss with a fiery temper – Cook has been similarly demanding and detail-oriented.   

The ‘humble workaholic’ has a ‘singular commitment’ to Apple who keeps his calendar clear of personal events, rising at 4am to review global sales data every day.

Any of his free time is dedicated to exercising in a gym away from Apple Park, the company’s 2.8 million square foot headquarters, to ensure privacy from staff. 

Cook holds Friday night meetings with operations and finance staff – an event that’s been nicknamed ‘date night with Tim’ because it stretches hours into the evening.    

Joe O’Sullivan, a former Apple operations executive, said Cook’s first meeting with staff the day he arrived in 1998 lasted 11 hours.

Fast forward to today and staff still face meetings with Cook with a good deal of trepidation.  

Tim Cook (left) with Apple co-founder Steve Jobs (right). Cook previously said 'His spirit will forever be the foundation of Apple'

Tim Cook (left) with Apple co-founder Steve Jobs (right). Cook previously said 'His spirit will forever be the foundation of Apple'

Tim Cook (left) with Apple co-founder Steve Jobs (right). Cook previously said ‘His spirit will forever be the foundation of Apple’

O’Sullivan said: ‘The first question is: “Joe, how many units did we produce today?” “It was 10,000.” “What was the yield?” “98 per cent.” Then he’d say: “OK, so 98 per cent, explain how the 2 per cent failed?” You’d think, “F***, I don’t know”. 

‘It drives a level of detail so everyone becomes Cook-like.’ 

Chris Deaver, who spent four years in human resources working with Apple’s research and development operations, nicknamed Cook the ‘processor’, due to his tendency to carefully consider new information and act accordingly.  

‘He likes to listen a lot. Time and patience are his favourite warriors.’ 

Cook was picked by Jobs to succeed him in part because the former operations chief ran a division ‘devoid of drama and focused on collaboration’.

Part of Apple’s recent success has been down to Cook creating his own leadership style rather than trying to emulate Jobs. 

‘I knew what I needed to do was not to mimic him,’ Cook told ESPN in 2017.

‘I would fail miserably at that, and I think this is largely the case for many people who take a baton from someone larger than life. 

‘You have to chart your own course – you have to be the best version of yourself.’ 

Cook, who is openly gay, has also aligned the company’s values towards acceptance, diversity and human rights since he took over. 

Last week, Cook said he is ‘personally committed’ to improving the number of female and black leaders in Apple’s senior ranks. 

Cook, left, reacts as President Donald Trump speaks during the American Workforce Policy Advisory Board's first meeting in March 2019. Trump describes Cook as a friend

Cook, left, reacts as President Donald Trump speaks during the American Workforce Policy Advisory Board's first meeting in March 2019. Trump describes Cook as a friend

Cook, left, reacts as President Donald Trump speaks during the American Workforce Policy Advisory Board’s first meeting in March 2019. Trump describes Cook as a friend

Cook has a good relationship with US President Donald Trump, who has called the CEO a ‘friend’.

In one televised meeting between the two, Trump called him ‘Tim Apple’ – a moment that quickly became viral.

The Apple boss later jokingly changed his name on Twitter to Tim followed by a picture of the Apple logo.

Cook reached billionaire status only last week as the Cupertino, California-based firm nears $2 trillion in value. 

However, Cook isn’t even in the Bloomberg Billionaires Index’s top 500 and has nowhere near the personal wealth of the likes of Amazon CEO Jeff Bezos, who is listed with a net work of $186 billion. 

According to Bloomberg, the majority of Cook’s wealth has come from equity awards he’s received since joining Apple in 1998. 

Cook has previously said that he plans to give most of his fortune away and has already gifted millions of dollars worth of Apple shares, Bloomberg said. 

THE TRILLION DOLLAR RISE OF APPLE

The company's journey to the summit of the technology industry has been a rocky one, having seen Jobs (pictured right in 1976) leave the firm in the mid-1980s after his pet project, the first Macintosh computer, struggled and he attempted to oust then chief executive John Sculley. Wozniak is pictured left  

The company's journey to the summit of the technology industry has been a rocky one, having seen Jobs (pictured right in 1976) leave the firm in the mid-1980s after his pet project, the first Macintosh computer, struggled and he attempted to oust then chief executive John Sculley. Wozniak is pictured left  

The company’s journey to the summit of the technology industry has been a rocky one, having seen Jobs (pictured right in 1976) leave the firm in the mid-1980s after his pet project, the first Macintosh computer, struggled and he attempted to oust then chief executive John Sculley. Wozniak is pictured left  

1976: Founders Steve Jobs, Steve Wozniak and Ronald Wayne created the company on April 1 1976 as they set about selling computer kits to hobbyists, each of which was built by Wozniak.

The first product was the Apple I. 

1977: Apple released the Apple II in June, which was the first PC made for the mass market. 

1981: Jobs became chairman.  

1984: The Macintosh was introduced during an ad break for the Super Bowl and later officially unveiled during a launch event. It was discontinued a year later and Jobs left the firm.

1987: Apple released the Macintosh II, the first colour Mac.

1997: Apple announces it will acquire NeXT software in a $400 million deal that involves Jobs returning to Apple as interim CEO. He officially took the role in 2000.  

2001: Apple introduced iTunes, OS X and the first-generation iPod.

The first iPod MP3 music player was released on October 23, 2001, at an event in Cupertino and was able to hold up to 1,000 songs.

Steve Jobs unveils Apple Computer Corporation's new Macintosh February 6, 1984 in California.

Steve Jobs unveils Apple Computer Corporation's new Macintosh February 6, 1984 in California.

Steve Jobs unveils Apple Computer Corporation’s new Macintosh February 6, 1984 in California.

The then Chief Executive Officer of Apple, Steve Jobs, with the iPhone

The then Chief Executive Officer of Apple, Steve Jobs, with the iPhone

The then Chief Executive Officer of Apple, Steve Jobs, with the iPhone

2007: Apple unveils the iPhone. 

2010: The first iPad was unveiled.

2011: Jobs resigned in 2011 due to illness, handing the CEO title to Tim Cook. Job died in October from pancreatic cancer.

2014: Apple unveiled the Apple Watch. It also unveiled its first larger iPhones – the 6 and 6 Plus. 

2015: After purchasing Beats from Dr Dre, Apple launched Apple Music to compete with Spotify and other music streaming services. 

Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, Calif.

Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, Calif.

Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, Calif.

2016: Apple returned to its roots and announced the 4-inch iPhone SE. Meanwhile, the firm is embroiled in a legal battle with the FBI, involving the agency demanding access to the locked phone used by Syed Farook, who died in a shootout after carrying out a deadly December attack in San Bernardino, California with his wife. The court order was dropped on March 28 after the FBI said a third party was able to unlock the device.  

2017: Apple introduces the iPhone X, which removes the home button to make way for a futuristic edge-to-edge screen design and a new FaceID system that uses advanced sensors and lasers to unlock phones with just the owner’s face.    

2018: In a first for the company, Apple introduces new features in its latest operating system, iOS 12, that encourage users to manage and spend less time on their devices. The move was spawned by a strongly worded letter from shareholders that urged the firm to address the growing problem of smartphone addiction among kids and teenagers. 

2019: In January, Apple reports its first decline in revenues and profits in a decade. CEO Tim Cook partly blamed steep declines in revenue from China.

2020: In March, Apple closes all its bricks and mortar retail stores outside of China in response to coronavirus. 

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Twitter goes down for more than an hour leaving thousands of users unable to access the platform

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twitter goes down for more than an hour leaving thousands of users unable to access the platform

More than 50,000 Twitter users were unable to access the website and app versions of the social media platform Thursday morning due to a worldwide outage.

Down Detector showed the outage started around 9:30am ET and was plaguing parts of the US, Europe and Asia.

Many users were met with an ‘error message’ when logging in, along with a blank news feed that only reads ‘try again’ and disabled features – all of which hindered their ability to share tweets. 

The peak of the outage hit around 10am ET, but much of the service was restored around 10:45am ET – some Twitter users may still be experiencing issues. 

More than 50,000 Twitter users were unable to access the website and app versions of the social media platform Thursday morning due to a worldwide outage. Down Detector showed the outage started around 9:30am ET and was plaguing parts of the US, Europe and Asia

More than 50,000 Twitter users were unable to access the website and app versions of the social media platform Thursday morning due to a worldwide outage. Down Detector showed the outage started around 9:30am ET and was plaguing parts of the US, Europe and Asia

More than 50,000 Twitter users were unable to access the website and app versions of the social media platform Thursday morning due to a worldwide outage. Down Detector showed the outage started around 9:30am ET and was plaguing parts of the US, Europe and Asia 

Typically when one social media site experiences an outage, users flock to Twitter to share their frustrations or ask if anyone else is having problems.

But when Twitter went down, the world may be in a frenzy.

DailyMail.com has reached out to Twitter for comment and has yet to receive a response. 

Down Detector, a platform that monitors website and online service outages, is one of the only places the public can go to check on the outage when Twitter is down. 

The outage appeared around 9:30am and is located in the US, the UK and Japan - other countries in Europe, Asia and South American are also reporting issues

The outage appeared around 9:30am and is located in the US, the UK and Japan - other countries in Europe, Asia and South American are also reporting issues

The outage appeared around 9:30am and is located in the US, the UK and Japan – other countries in Europe, Asia and South American are also reporting issues

Many users were met with an 'error message' when logging in, along with a blank news feed that only reads 'try again' and disabled features - all of which hindered their ability to share tweets

Many users were met with an 'error message' when logging in, along with a blank news feed that only reads 'try again' and disabled features - all of which hindered their ability to share tweets

Many users were met with an ‘error message’ when logging in, along with a blank news feed that only reads ‘try again’ and disabled features – all of which hindered their ability to share tweets 

The majority of the outage was plaguing the website, but users reported issues with the iOS and Android apps. 

Down Detector’s outage map showed a number of major cities in the US as red, including Seattle, San Francisco, Washington  DC and New York City.

Twitter also went down in Japan, parts of India and Indonesia, along with countries in Europe.

Users shared their frustrations on Down Detector about Twitter going down so early in the day.

Users have shared their frustrations on Down Detector about Twitter going down so early in the day. One user joke that without the site, all they can do is look at the wall

Users have shared their frustrations on Down Detector about Twitter going down so early in the day. One user joke that without the site, all they can do is look at the wall

Users have shared their frustrations on Down Detector about Twitter going down so early in the day. One user joke that without the site, all they can do is look at the wall

Another took this time to take a dig at liberals: 'I hope they fix it by 11:30AM when all the white liberals start rolling out of bed... they have some very important hashtags to tweet out today to save all the helpless minorities they are trying to rescue'

Another took this time to take a dig at liberals: 'I hope they fix it by 11:30AM when all the white liberals start rolling out of bed... they have some very important hashtags to tweet out today to save all the helpless minorities they are trying to rescue'

Another took this time to take a dig at liberals: ‘I hope they fix it by 11:30AM when all the white liberals start rolling out of bed… they have some very important hashtags to tweet out today to save all the helpless minorities they are trying to rescue’

One user joked that without the site, all they can do is look at the wall.

Another took this time to take a dig at liberals: ‘I hope they fix it by 11:30AM when all the white liberals start rolling out of bed… they have some very important hashtags to tweet out today to save all the helpless minorities they are trying to rescue.’

The peak of the outage was around 10am ET, but service was coming back shortly after, with reports decreasing about 45 minutes later.

This post first appeared on dailymail.co.uk

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Twitter is DOWN! Thousands of users across the world are unable to access the social media platform

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twitter is down thousands of users across the world are unable to access the social media platform

 If you are having issues with Twitter, you are not the only one – more than 40,000 users across the world are experiencing problems with the social media platform.

The social media site is experiencing an outage that seems to be hitting the website and apps on both iOS and Android.

The outage appeared around 9:30am and is located in the US, the UK and Japan – other countries in Europe, Asia and South American are also reporting issues.

Many users have been met with an ‘error message’ when logging in, along with a blank news feed. 

If you are having issues with Twitter, you are not the only one. The social media site is experiencing an outage that seems to be hitting the website and apps on both iOS and Android

If you are having issues with Twitter, you are not the only one. The social media site is experiencing an outage that seems to be hitting the website and apps on both iOS and Android

Typically when one social media site experiences an outage, users flock to Twitter to share their frustrations or ask if anyone else is having problems.

But with Twitter down, the world may be in a frenzy.

Down Detector, a platform that monitors website and online service outages, is one of the only places the public can go to check on the outage.

The outage report shows more than 48,000 people have reported issues with Twitter, which started flowing in around 9:30am ET.

The outage appeared around 9:30am and is located in the US, the UK and Japan - other countries in Europe, Asia and South American are also reporting issues. Many users have been met with an 'error message' when logging in, along with a blank news feed

The outage appeared around 9:30am and is located in the US, the UK and Japan – other countries in Europe, Asia and South American are also reporting issues. Many users have been met with an ‘error message’ when logging in, along with a blank news feed

Approximately 49 percent are experiencing issues with the website, 35 percent noted problems with Twitter on an iOS devices and 15 percent on the Android app.

Down Detector’s outage map shows a number of major cities in the US as red, including Seattle, San Francisco, Washington  DC and New York City.

Twitter has also gone down in Japan, parts of India and Indonesia.

This post first appeared on dailymail.co.uk

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Nuclear fusion reactor could be producing electricity within a decade 

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nuclear fusion reactor could be producing electricity within a decade

A tennis court-sized nuclear fusion reactor being developed in the US could be producing electricity within a decade, backers claim.  

The SPARC nuclear fusion reactor, a joint project involving Massachusetts Institute of Technology, is expected to begin construction on June 21 next year and take three or four years until completion.

It is hoped that SPARC will demonstrate energy gain from fusion for the first time in history by 2025, and be producing fusion energy to generate electricity to power nearby cities within 10 years. 

Nuclear fusion power works by colliding heavy hydrogen atoms to form helium, releasing vast amounts of energy, mimicking the process that occurs naturally in the centre of stars like our Sun. 

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SPARC, which is on track to begin construction in 2021 and demonstrate net energy gain from fusion for the first time in history by 2025. Pictured, artists' impression of the reactor with a human for scale

SPARC, which is on track to begin construction in 2021 and demonstrate net energy gain from fusion for the first time in history by 2025. Pictured, artists’ impression of the reactor with a human for scale

Fusion could eventually combat climate change by replacing energy sources that emit greenhouse gases, such as coal and gas. 

Fusion also provides cheap, clean and safe energy without radioactive waste, or the risk of meltdown. 

SPARC will pave the way for the first commercially viable fusion power plant, called ARC. 

MIT said limitations imposed by the Covid-19 pandemic have only slightly slowed progress on SPARC and researchers are back in the labs under new operating guidelines. 

‘The work is progressing smoothly and on track,’ said MIT, which is working with Cambridge, Massachusetts-based company Commonwealth Fusion Systems (CFS) on SPARC. 

A fusion power plant could provide clean, carbon-free energy with an essentially unlimited fuel supply. From the point of view of electrical power generation, the fusion device is just another heat source that could be used in a conventional thermal conversion cycle.

A fusion power plant could provide clean, carbon-free energy with an essentially unlimited fuel supply. From the point of view of electrical power generation, the fusion device is just another heat source that could be used in a conventional thermal conversion cycle. 

‘No unexpected impediments or surprises have shown up, and the remaining challenges appear to be manageable,’ it said in a statement.  

SPARC is set to be the first experimental device ever to achieve a ‘burning plasma’ – a self-sustaining fusion reaction in which different isotopes of the element hydrogen fuse together to form helium, without the need for any further input of energy. 

When deuterium and tritium nuclei – which can be found in hydrogen – fuse, they form a helium nucleus, a neutron and a lot of energy.

This is done by heating the fuel to temperatures in excess of 270,000,000°F (150,000,000°C) and forming a hot plasma – a gaseous soup of subatomic particles – held in place by magnets.

The strong magnetic fields are used to keep the plasma away from the reactor’s walls, so that it doesn’t cool down and lose its energy potential.

Fusion power works by colliding heavy hydrogen atoms to form helium - releasing vast amounts of energy in the process, as occurs naturally in the centre of stars

Fusion power works by colliding heavy hydrogen atoms to form helium – releasing vast amounts of energy in the process, as occurs naturally in the centre of stars

These fields are produced by superconducting coils surrounding the vessel and by an electrical current driven through the plasma.    

Information gathered from the behaviour of burning plasma is ‘crucial’ for developing the next step – a working prototype of a practical, power-generating power plant, the SPARC team said. 

Once this is up and running, key information can be gained that will help pave the way to commercial, power-producing fusion devices. 

Fuel running these devices – the hydrogen isotopes deuterium and tritium – can be made available in virtually limitless supplies. 

Work on the first stage of the SPARC project is the development of the superconducting magnets that would allow smaller fusion systems to be built. 

Fusion power plants are set to reduce greenhouse gas emissions from the power-generation sector, which is one of the major sources of these emissions globally.    

SPARC is designed to achieve what is called a Q factor – a key parameter denoting the efficiency of a fusion plasma – of at least two.

This essentially means that twice as much fusion energy is produced as the amount of energy pumped in to generate the reaction. 

Fusion joins two light elements (with a low atomic mass number), forming a heavier element, to generate energy. Pictured, artist's illustration (stock image)

Fusion joins two light elements (with a low atomic mass number), forming a heavier element, to generate energy. Pictured, artist’s illustration (stock image)

If realised, SPARC would be the first time a fusion plasma of any kind has produced more energy than it consumed. 

Computer calculations and simulation tools show SPARC could actually achieve a Q ratio of 10 or more, MIT claims.

A series of papers authored by 47 researchers from 12 institutions have been published in Journal of Plasma Physics summarising progress on SPARC. 

Together, the papers outline the theoretical and empirical physics basis for the new fusion system before it starts construction next year. 

‘The MIT group is pursuing a very compelling approach to fusion energy,’ said Chris Hegna, a professor of engineering physics at the University of Wisconsin at Madison, who was not connected to this work. 

‘They realised the emergence of high-temperature superconducting technology enables a high magnetic field approach to producing net energy gain from a magnetic confinement system. 

Pictured, one of two 800-tonne vacuum vessel assembly tools, as captured by the artist Luca Zanier, involved in the construction of the much larger ITER Tokamak reactor now being built in France

Pictured, one of two 800-tonne vacuum vessel assembly tools, as captured by the artist Luca Zanier, involved in the construction of the much larger ITER Tokamak reactor now being built in France

‘This work is a potential game-changer for the international fusion program​.’ 

The SPARC design would achieve fusion performance comparable to that expected in the much larger ITER Tokamak now being built in France. 

The Provence-based ITER project is expected to begin delivering power in 2035 – several years later than SPARC if all goes to plan for the US team. 

‘We’re really focused on how you can get to fusion power as quickly as possible,’ CFS CEO Bob Mumgaard told the New York Times.

SPARC would be far smaller than ITER – about the size of a tennis court, compared with a soccer field, Mumgaard said. 

High power in a small size is made possible by advances in superconducting magnets that allow for a much stronger magnetic field to confine the hot plasma, MIT said. 

DIFFERENCE BETWEEN NUCLEAR FUSION AND NUCLEAR FISSION 

 Both are nuclear processes, in that they involve nuclear forces to change the nucleus of atoms.

Fusion joins two light elements (with a low atomic mass number), forming a heavier element.

For fusion to occur, hydrogen atoms are placed under high heat and pressure until they fuse together.

Meanwhile, fission splits a heavy element (with a high atomic mass number) into fragments.

In both cases, energy is freed because the mass of the remaining nucleus is smaller than the mass of the reacting nuclei.

The reason why opposite processes release energy can be understood by examining the binding energy per nucleon curve. Both fusion and fission reactions shift the size of the reactant nuclei towards higher bounded nuclei.

Source: International Atomic Energy Agency  

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