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Emily Atack, Kimberley Wyatt and Liberty Poole lead the pack as they attend star-studded ITV Palooza

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Holly Willoughby, Chloe Sims, Emily Atack and Laura Whitmore led the glamour on Tuesday evening as the ITV Palooza got under way at London‘s Royal Festival Hall. 

The trio joined an array of family faces at the annual event, held as a commercial and programming showcase for new ITV ventures and returning shows ahead of the coming season.  

Holly, 40, looked effortlessly elegant as she opted for a classic bardot floor-length gown which hugged her figure to perfection, while Love Island host Laura, 36, slipped into a burgundy dress with a thigh-high slit. 

Holly’s off-the-shoulder dress teased a glimpse of her cleavage. The presenter finished off her Palooza ensemble with court shoes and a simple black satin clutch. 

The blonde beauty took to the blue carpet with her This Morning co-star Phillip Schofield, 59, who rocked a grey blazer with black pocket square and polo neck to the event. 

The ITV favourites appeared in high spirits and beamed as they posed for photos arm-in-arm. 

Keeping it simple: Holly, 40, looked effortlessly elegant as she opted for a classic bardot floor-length gown which hugged her figure to perfection

Touch of sparkle: Holly's off-the-shoulder dress teased a glimpse of her cleavage. The presenter finished off her Palooza ensemble with court shoes and a simple black satin clutch

Keeping it simple: Holly, 40, looked effortlessly elegant as she opted for a classic bardot floor-length gown which hugged her figure to perfection

This Morning stars: The ITV favourites appeared in high spirits and beamed as they posed for photos arm-in-arm

This Morning stars: The ITV favourites appeared in high spirits and beamed as they posed for photos arm-in-arm

Elegant: Holly wore her blonde locks in soft waves and wore a pair of drop pearlescent earrings

Elegant: Holly wore her blonde locks in soft waves and wore a pair of drop pearlescent earrings 

TOWIE’s Chloe Sims showed off her surgically-enhanced cleavage in a show-stopping red velvet dress with long evening gloves. 

Featuring a daring slit on the side, the reality star suffered a wardrobe mishap as she struggled to rearrange her dress while posing for photos. 

Undeterred, Chloe, 40, readjusted the floor length skirt with the help of sister Demi and posed with her hand on her hip for the cameras. 

She slicked her blonde locks back into a high bun and amped up the glamour with a full face of make-up.  

Whoops: Featuring a daring slit on the side, the reality star suffered a wardrobe mishap

Problems: She struggled to rearrange her dress while posing for photos

Whoops: Featuring a daring slit on the side, the reality star suffered a wardrobe mishap as she struggled to rearrange her dress while posing for photos

Making her arrival: She slicked her blonde locks back into a high bun and amped up the glamour with a full face of make-up

Making her arrival: She slicked her blonde locks back into a high bun and amped up the glamour with a full face of make-up

Emily, 31, meanwhile, put on a confident display as she took to the blue carpet after reportedly being ghosted by England footballer Jack Grealish after a six-week fling to ‘save his relationship’ with his long-term model girlfriend Sasha Attwood. 

Brushing off the drama, Emily cut a glamorous figure in a black minidress and strappy heels which showed off her tanned legs. 

The long-sleeved number featured feathered cuffs which added extra drama. The Inbetweeners star wore her blonde locks in soft curls and enhanced her bronzed complexion with a polished make-up look.  

Working it: Emily put on a confident display as she took to the blue carpet after reportedly being ghosted by England footballer Jack Grealish after a six-week fling to 'save his relationship' with his long-term model girlfriend Sasha Attwood

Gorgeous: Brushing off the drama, Emily cut a glamorous figure in a black minidress and strappy heels which showed off her tanned legs

Working it: Emily put on a confident display as she took to the blue carpet after reportedly being ghosted by England footballer Jack Grealish after a six-week fling to ‘save his relationship’ with his long-term model girlfriend Sasha Attwood

Stunning: The long-sleeved number featured feathered cuffs and hugged her hourglass figure. The Inbetweeners star wore her blonde locks in soft curls and enhanced her bronzed complexion with a polished make-up look

Stunning: The long-sleeved number featured feathered cuffs and hugged her hourglass figure. The Inbetweeners star wore her blonde locks in soft curls and enhanced her bronzed complexion with a polished make-up look

Laura made a glamorous arrival to the Royal Festival Hall with her husband Iain Stirling

The presenter matched her lipstick with the wine coloured dress as she made her way into the star-studded affair. 

Laura elevated her height with heeled platform sandals and she accessorised further with a stunning pendant and rings. 

The Love Island funny man, 33, cut a dapper figure in a grey suit which he paired with a blue floral shirt. 

Cute couple: Laura turned heads as she made a glamorous arrival with her husband Iain Stirling

Cute couple: Laura turned heads as she made a glamorous arrival with her husband Iain Stirling

Details: She matched her lipstick with the wine coloured number as she made her way into the star-studded event

Amazing: The pair attended the annual event held as a commercial and programming showcase for new ITV ventures and returning shows ahead of the coming season

Details: She matched her lipstick with the wine coloured number as she made her way into the star-studded event

Stunner: Laura elevated her height with heeled platform sandals and she accessorised further with a stunning pendant and rings

Stunner: Laura elevated her height with heeled platform sandals and she accessorised further with a stunning pendant and rings

Susanna Reid, 50, showed off her tanned and toned legs as she strutted down the blue carpet in a black dress with side split and peplum detailing.

The presenter showed off her lingerie in the long sleeved number which was adorned with black sequins. 

Fellow ITV veteran Lorraine Kelly dazzled on the blue carpet in a black sequin frock with diamante studded heels. 

: The presenter, 61, beamed as she posed for photos, holding all her essentials in a sparkly silver clutch. 

Racy display: The presenter showed off her lingerie in the long sleeved number which was adorned with black sequins

Racy display: The presenter showed off her lingerie in the long sleeved number which was adorned with black sequins 

Glitzy display: Lorraine Kelly dazzled on the blue carpet in a black sequin frock with diamante studded heels

Glitzy display: Lorraine Kelly dazzled on the blue carpet in a black sequin frock with diamante studded heels 

Over the moon: The presenter, 61, beamed as she posed for photos, holding all her essentials in a sparkly silver clutch

Over the moon: The presenter, 61, beamed as she posed for photos, holding all her essentials in a sparkly silver clutch

Sam Faiers and Paul Knightley returned to the red carpet on Tuesday evening- just hours after revealing they will welcome a third child in the spring. 

Former TOWIE star Sam showed off her baby bump in a frilled black minidress as she attended the event with her partner.

She added to her look with a pair of strappy gold heels, while a smart leather handbag appeared to be her only notable accessory. 

The couple have taken a step back from reality TV in recent months after deciding to stop filming Mummy Diaries.  

Here they come: Sam Faiers and Paul Knightley returned to the red carpet on Tuesday evening, just hours after revealing they will welcome a third child in the spring

Here they come: Sam Faiers and Paul Knightley returned to the red carpet on Tuesday evening, just hours after revealing they will welcome a third child in the spring

Voluminous: TOWIE star Sam showed off her baby bump in a frilled black minidress as she attended the event with her partner

Strutting her stuff: She added to her look with a pair of strappy gold heels

Voluminous: TOWIE star Sam showed off her baby bump in a frilled black minidress as she attended the event with her partner

Joyful: Paul tenderly rested a hand on Sam's blossoming bump as they posed for photos together

Joyful: Paul tenderly rested a hand on Sam’s blossoming bump as they posed for photos together 

Rochelle Humes opted to go braless in a green checkered double breasted suit which she teamed with a small Hermes Birkin bag and peep toe heels.   

Nailing feminine chic in the oversized two-piece, the This Morning star, 32, accessorised with some simple gold jewellery and wore her long black locks in a sleek centre parting. 

Olivia Attwood, 30, oozed glamour in a busty white jumpsuit as she attended ITV Palooza with her fiance Bradley Dack, 27. 

The former Love Island star has fronted her own ITVBe reality show Olivia Meets Her Match. 

Flair for fashion: Rochelle Humes opted to go braless in a green checkered double breasted suit which she teamed with a small Hermes Birkin bag and peep toe heels

Gorgeous: Nailing feminine chic in the oversized two-piece, the This Morning star accessorised with some simple gold jewellery

Flair for fashion: Rochelle Humes opted to go braless in a green checkered double breasted suit which she teamed with a small Hermes Birkin bag and peep toe heels

Designer: The former singer wore her long black locks in a sleek centre parting and matched her Birkin bag with her suit

Designer: The former singer wore her long black locks in a sleek centre parting and matched her Birkin bag with her suit

Stunning pair: Olivia Attwood, 30, oozed glamour in a busty white jumpsuit as she attended ITV Palooza with her fiance Bradley Dack, 27

Stunning pair: Olivia Attwood, 30, oozed glamour in a busty white jumpsuit as she attended ITV Palooza with her fiance Bradley Dack, 27

Looking good: The former Love Island star donned the elegant number which she paired with pointy heels while posing with her man

Looking good: The former Love Island star donned the elegant number which she paired with pointy heels while posing with her man

Gorgeous: Her bright blonde locks were parted in the middle and were styled in stunning soft waves

Gorgeous: Her bright blonde locks were parted in the middle and were styled in stunning soft waves

Ensuring she turned heads on the blue carpet, Pussycat Doll Kimberly, 39, opted for a distinctive frilled orange minidress as she posed for photos before making her way inside.  

Kimberly’s appearance at the Palooza comes ahead of featuring in the next series of Dancing On Ice alongside professional skater Mark Hanretty.  

The Pussycat Doll looked sensational in the leggy ensemble which boasted feathers at the neckline and buttons down one side. 

Stunning couple: The star later posed up a storm with her model husband Max, 39, who looked suave in a black suit which he paired with sharp roll neck

Stunning couple: The star later posed up a storm with her model husband Max, 39, who looked suave in a black suit which he paired with sharp roll neck

Kimberly slicked her blonde locks back from her face as she let them fall down her back. 

The star later posed up a storm with her model husband Max, 39, who looked suave in a black suit which he paired with sharp roll neck. 

Pixie Lott looked like a Disney princess in a ice blue floor-length gown which came complete with a bejewelled bodice and semi-sheer pleated skirt. 

The songstress wore her blonde locks in a high bun and accessorised with a royal blue clutch and diamond necklace. 

Glamour queens: TOWIE's Frankie Sims, Georgia Kousoulou Chloe Sims, Amy Childs, Saffron Lempriere and Demi Sims (L-R) pulled out all the stops for the event

Glamour queens: TOWIE’s Frankie Sims, Georgia Kousoulou Chloe Sims, Amy Childs, Saffron Lempriere and Demi Sims (L-R) pulled out all the stops for the event

Sparkly: Amy dressed her hourglass figure in a sheer silver gown which came complete with fringing and beaded detailing

Picture perfect: The TOWIE veteran wore her red locks up in an elegant bun and finished off her outfit with statement earrings

Sparkly: Amy dressed her hourglass figure in a sheer silver gown which came complete with fringing and beaded detailing 

ITVBe favourite: The reality star recently wrapped filming the latest series of TOWIE alongside her boyfriend Dan Edgar

ITVBe favourite: The reality star recently wrapped filming the latest series of TOWIE alongside her boyfriend Dan Edgar 

Turning heads: New mum Georgia took a night off from parenting duties and stood out from the crowd in this bright orange silky two piece

Turning heads: New mum Georgia took a night off from parenting duties and stood out from the crowd in this bright orange silky two piece 

Dazzling display: Liberty Poole was decked head to toe in sequins as she hit the blue carpet

Cute: Millie Court looked stylish in a strapless leaf patterned minidress with layered detailing on the skirt

Stunners: Love Island’s Liberty Poole (L) and Millie Court (R) brought the glamour as they hit the blue carpet after finding fame on this summer’s series 

Besotted: Love Island's Teddy Soares couldn't take his eyes off girlfriend Faye Winter

Besotted: Love Island’s Teddy Soares couldn’t take his eyes off girlfriend Faye Winter 

Smitten: Charlotte was joined by her fiancé Matthew Sarsfield who sported a black velvet two piece and waistcoat to the event

Smitten: Charlotte was joined by her fiancé Matthew Sarsfield who sported a black velvet two piece and waistcoat to the event 

ITV Palooza returned on Tuesday after being forced online during the coronavirus pandemic.

In 2020 ITV’s commercial bosses Kelly Williams and Simon Daglish joined CEO Carolyn McCall and Director of Television Kevin Lygo to share new plans for the channel during a virtual presentation.

Ahead of the last red carpet gala in 2019 ITV announced plans for new advertising product Planet V. Launched in 2020, the system allows advertisers to blend ITV first-party data with their own data to reach audiences.

The 2018 presentation was attended by more than 1300 people and was the first at its current Royal Festival Hall location after being hosted at the London Palladium for the previous three years.

ITV Palooza is the network’s chance to unveil plans for the year and to preview brand new shows. 

Stunning: Jessica, who is certainly no stranger to the red carpet, looked stunning in the sophisticated tapestry printed blazer dress

Glam: She paired the dress with suede stiletto heels

Stunning: Jessica, who is certainly no stranger to the red carpet, looked stunning in the sophisticated tapestry printed blazer dress

Elegant: Meanwhile the youngest member of the Wright family, Natalya, slipped in to a satin off the shoulder mini dress

Elegant: Meanwhile the youngest member of the Wright family, Natalya, slipped in to a satin off the shoulder mini dress

Stylish: She wore she hair in a sleek low ponytail for an ultimate polished look and added some chunky gold hoop earrings

Accessories: She added a weaved leather bag and classic stiletto heels

 Stylish: She wore she hair in a sleek low ponytail for an ultimate polished look and added some chunky gold hoop earrings

Girls' night out: Good Morning Britain's Ranvir Singh (left) and Laura Tobin (right) were dressed to impress for the glamorous evening

Girls' night out: Good Morning Britain's Ranvir Singh (left) and Laura Tobin (right) were dressed to impress for the glamorous evening

Girls’ night out: Good Morning Britain’s Ranvir Singh (left) and Laura Tobin (right) were dressed to impress for the glamorous evening

Dapper: Their co-star Alex Beresford also made an appearance in a black suit with gold checkered detailing

Dapper: Their co-star Alex Beresford also made an appearance in a black suit with gold checkered detailing 

Teammates: Rugby player Ben Foden rocked a casual look as he hit the red carpet with Dancing On Ice partner, Robin Johnstone

Teammates: Rugby player Ben Foden rocked a casual look as he hit the red carpet with Dancing On Ice partner, Robin Johnstone

Sporty: He added a comfy pair of ankle length trouser with a drawstring waist and sporty gleaming white trainers on his feet

Sporty: He added a comfy pair of ankle length trouser with a drawstring waist and sporty gleaming white trainers on his feet

Stunning: Robin opted for a more glitzy appearance as she slipped into a silver sequined dress that channeled the 1920s

Stunning: Robin opted for a more glitzy appearance as she slipped into a silver sequined dress that channeled the 1920s



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