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He divided opinions due to his wrestling-based style, and hung up his gloves after just one win and two losses in the UFC.
But as Askren heads into his unprecedented boxing match with Paul, 24, he finds himself in an unusual position – as the more popular headliner.
He said: “I didn’t realise how much people didn’t like Jake Paul until I tuned in and started listening to what people were saying about him.
“At best for me, it’s like 50 percent positive comments and 50 percent negative comments.
“That’s my persona. But everyone freaking hates Jake Paul.
“One of the things you have to realise about prize fighting is that the more recognition and scrutiny you can bring to yourself, the faster you are going to move up the ranks.
“When you look at the job, you have to look at all parts of the job. Is part of the job being good at fighting? Absolutely.
“But a part of the job is also figuring out how to promote yourself so you can advance much quicker.”
Watch Ben Askren train with legendary boxing trainer Freddie Roach as ex-UFC star prepares for Jake Paul fight