Apple is building an electric car called Titan to rival Tesla
APPLE’S secretive car project has a new leader after Ford poached the original head, according to reports.
The top secret project could see Apple build an electric car.
According to Bloomberg, Ford Apple is building an electric car called Titan to rival Tesla poached Apple’s Doug Field from the project, leading the tech giant to replace him with Apple Watch exec Kevin Lynch.
The top-secret Apple car – which hasn’t formally been confirmed by the company– could arrive as soon as 2024.
Late last year, a Reuters report claimed Apple was working on an all-electric car.
The vehicle has been rumoured for years, but it was unclear whether Apple had abandoned the project.
Korea’s Maeil Economic Daily recently reported that Apple may no longer be working with other car makers on the project.
Project Titan, which has seen an ill-fated start since it was first launched in 2014, has gone through a number of iterations as Apple looked to what the future of driver-less passenger cars could look like.
It was previously thought that Apple was working with Kia to make a car.
Although the plans have not been public just yet, the sources say the tech giant has been wanting to build a personal vehicle to rival other companies.
Some say the coronavirus pandemic has created significant delays for Apple, which could push the production of such a driverless vehicle into 2025 or even after.
One source previously told Reuters that the car would have a new battery that’s “next level…like the first time you saw the iPhone”.