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Mark Zuckerberg’s Meta wants to build retail stores to show consumers how to use its products

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Meta is thinking about opening its own retail stores in an effort to get consumers to understand what the metaverse actually is, according to a new report. 

They would allow CEO Mark Zuckerberg and Meta to show off the company’s devices, such as its smart glasses, Oculus (soon to be rebranded Meta) virtual reality headsets and video-calling devices more easily.

The stores, which were first reported by The New York Times, are still in the exploratory stage and do not yet have an opening date. 

Apple opened its first retail store in May 2001 in Tysons, Virginia and Google has quietly been expanding its retail presence to show off its goods, like the Pixel smartphone.

Mark Zuckerberg and Meta are thinking about opening its own retail stores to educate consumers on what the metaverse actually is

Mark Zuckerberg and Meta are thinking about opening its own retail stores to educate consumers on what the metaverse actually is 

The stores would allow Meta to show off its devices, including smart glasses, virtual reality headsets and video-calling devices

The stores would allow Meta to show off its devices, including smart glasses, virtual reality headsets and video-calling devices

‘We can’t confirm any plans for stores, but can confirm that Quest 2 is in high demand and is available at our partner retailers along with our other hardware products, Ray-Ban Stories and Portal,’ a Meta spokesperson told DailyMail.com via email.

Last month, CEO Mark Zuckerberg unveiled that Facebook would change its name to Meta (referencing the metaverse), as the company transitions to focusing on a environment where users work and play in a virtual world.  

The attempt to escape reality couldn’t come at a better time for the embattled brand, which will retain the Facebook name, but Facebook Inc. – the parent company that also owns Instagram and WhatsApp – will now go under the new title Meta. 

It will begin trading under the ticker symbol MVRS on December 1.

It includes a new logo depicting a blue infinity symbol and refers to the 'metaverse', the company's new focus to expand beyond its social media apps

It includes a new logo depicting a blue infinity symbol and refers to the ‘metaverse’, the company’s new focus to expand beyond its social media apps

What is the metaverse?

The ‘metaverse’ is a set of virtual spaces where you can game, work and communicate with other people who aren’t in the same physical space as you. 

Facebook explained: ‘You’ll be able to hang out with friends, work, play, learn, shop, create and more. 

‘It’s not necessarily about spending more time online — it’s about making the time you do spend online more meaningful.’

While Facebook is leading the charge with the metaverse, it explained that it isn’t a single product one company can build alone. 

‘Just like the internet, the metaverse exists whether Facebook is there or not,’ it added. 

‘And it won’t be built overnight. Many of these products will only be fully realized in the next 10-15 years.’ 

The company’s name change includes a new logo depicting a blue infinity symbol and refers to the ‘metaverse’, its new focus to expand beyond its social media apps.

The term ‘metaverse’ can refer to digital spaces, which are made more lifelike by the use of virtual reality or augmented reality.

‘Our mission remains the same, it’s still about bringing people together,’ Zuckerberg said at the company’s Facebook Connect conference, adding, ‘Now we have a new North Star to help bring the metaverse to life.’

He added that the word means ‘beyond’ in Greek and symbolizes that there is ‘always more to build’ and ‘always a next chapter in the story.’

‘I believe the metaverse is the next chapter of the Internet and it’s the next chapter of our company too,’ he said, adding, ‘While most etch companies focus on how people could connect to technology, we focus on building technology so people could connect with each other.’

Zuckerberg has previously suggested the metaverse to be the future of the company, and has been talking up the metaverse since July.

‘And my hope, if we do this well, I think over the next five years or so, in this next chapter of our company, I think we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company,’ Zuckerberg said in a July interview with The Verge

Meta CEO Mark Zuckerberg has previously suggested the metaverse to be the future of the company, and has been talking it up since July

Meta CEO Mark Zuckerberg has previously suggested the metaverse to be the future of the company, and has been talking it up since July

Science fiction writer Neal Stephenson’s Snow Crash, published in 1992, touches on the subject.  

After a worldwide economic collapse, the US has been broken up into different regions owned by powerful organizations and entrepreneurs who use their regions for various purposes, often nefarious in nature. 

People spend much of their time in the ‘Metaverse’, a virtual multi-player world where people own virtual homes, visit ‘bars’ and go celebrity spotting.

Stephenson is credited with creating the ‘metaverse’ phrase as a successor to the internet. 

Meta has invested heavily in virtual reality and augmented reality, developing hardware such as its Oculus VR headsets and working on AR glasses and wristband technologies.  



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